Coaching at Courtside is a system of advocacy, utilizing various creative, and contrarian techniques to train advocates in all forums to persuade more effectively, more comfortably and more efficiently. Robert Altchiler founded C@C for the purpose of helping lawyers, people in business, students and others, to understand the creative and compelling communicative abilities they already have, and how easy developed and furthered those abilities can be with a commitment to practice simple exercises and to open themselves up to their own creativity, while overcoming common inhibitors, such as the fear of public speaking and fear of failure. Mr. Altchiler has successfully worked with students, lawyers, business people, helping them in the classroom, courtroom and boardroom. C@C also provides consultation for trial lawyers, helping them develop theories and themes, as well as ideas for summations. C@C also consults with business people to help them perform better in the boardroom. C@C utilizes storytelling, jokes, fables and other devices to help its clients unlock their persuasive power.